Translating complex sustainability consulting into an approachable brand.
Hyloh is a renowned sustainability consultancy trusted by the world’s top-tier brands, including Apple, Mattel, and Louis Vuitton. Despite their elite status, their brand struggled to communicate its value, often relying on complex jargon that made their work feel inaccessible. Our mission was to bridge the gap between their high-level expertise and their market perception, creating an approachable brand that made their sophisticated solutions tangible and compelling.
CHALLENGE
The core challenge was that Hyloh’s brand did not match the clarity of its solutions. As a world-class consultancy, their messaging was laden with complex jargon, making it difficult for potential clients to grasp the tangible value they provided. We needed to create an approachable identity that could communicate their unique process and impact without oversimplifying their science, ensuring their expertise felt accessible rather than esoteric.
APPROACH
Our approach was to make the intangible tangible. Instead of relying on dense language, we shifted to visual storytelling, highlighting the beauty of the sustainable materials Hyloh discovers. We focused on clearly outlining their unique method with scientific precision, which provided clarity and built trust. This strategy reframed them from just consultants to collaborative innovators, showcasing their expert, non-judgmental approach and making their sophisticated solutions understandable and highly desirable.
