We’re proudly industry-agnostic. We don’t specialise in one niche because that’s how every brand in a category ends up looking and sounding the same. Specialist agencies recycle the same playbook, same colours, same lines, and (quietly) protect the competition instead of helping you beat them. We see it as a flex to jump into any sector, build your brand from first principles, and create something no one else in your space has. No replication. No recycled thinking. No slipping your secrets to your competitors.

Here’s where we work most often:

• Finance, fintech, investment firms, wealth platforms
  • Law firms, conveyancing, legal-tech, professional services
  • Healthcare, medical, wellness, government, public sector
  • SaaS, software, B2B tech, enterprise platforms
  • Real estate, construction, property development
  • Ecommerce, retail, lifestyle and high-end consumer brands
  • Media, creators, education, politicians, activism groups
  • Rappers, musicians, public figures and personality brands
  • Anything complex or “hard to explain” that needs clarity fast

If the industry has rules, regulation, scepticism, complexity, or high-stakes decisions, we fit right in.

We build brands that work in the real world. That includes strategy, messaging, naming, visual identity, UX-driven website design, brand architecture, product-market fit testing, and conversion-centred design. We also support rollout, marketing asset creation, photography, video, and ongoing optimisation.

Brand Strategy

Customer insights, competitor intelligence, emotional rewards, brand personality, brand purpose, positioning, value prop, messaging frameworks, 3Cs analysis, and full brand and portfolio architecture.

Visual Identity

Colour, typography, iconography, graphic devices, art direction, motion, layout systems, mood boards, and full visual language systems.

Brand Messaging

Taglines, value propositions, elevator pitches, persona-specific messaging, website copy, sales copy, category narratives, and your full brand story.

Logo Design

Logos built to scale, designed for tiny mobile spaces, signage, packaging, motion, and full brand worlds.

Brand Naming

Strategic territories, linguistic filters, SEO implications, semantic testing, trademark checks, phonetics, cultural checks, competitor mapping, and domain checks — delivered as a curated shortlist with rationale.

Website Design

UX research, IA planning, sitemaps, wireframes, high-fidelity UI, conversion-centred layouts, SEO-friendly structure, behavioural messaging, and builds across Webflow, Shopify, WordPress, Wix, or custom.

Conversion-Centred Optimisation

Landing page optimisation, funnel redesign, cognitive load reduction, decision architecture, and behaviour-led UX.

Brand Architecture

Naming systems, product families, sub-brands, parent brands, and multi-level architecture for companies with multiple offerings.

Photography & Video

Founder shoots, lifestyle imagery, campaign content, and lightweight video for websites, ads, and PR.

SEO, PPC & Social

Delivered through trusted SEO partners and Culture Shock for social and PPC.

Design problems we solve

• Inconsistent visual identity
  • Outdated or low-credibility design
  • Lack of scalable brand systems
  • Poor UX across websites and products
  • Low conversions from design friction
  • No distinction in crowded markets
  • Architecture confusion for multi-product companies

Messaging problems we solve

• Generic messaging
  • No clear value prop
  • Internal confusion
  • Overly complex explanations
  • No persona-specific messaging
  • No consistent story
  • Weak copy that doesn’t convert

Strategy problems we solve

• No positioning
  • No differentiation
  • No customer insight
  • Teams in silos
  • Ineffective spend
  • No roadmap
  • Messaging that doesn’t scale
  • Brand architecture issues

Additional growth problems we solve

• You’re invisible in your category
• Your website underperforms
• Your brand feels generic
• You’re losing deals from trust gaps
• You need to look and sound premium
• You need messaging that accelerates adoption

We are the world leaders in Conversion-Centred Design

Everything we create is engineered to convert. Not “nice to look at”, not “award bait”, but commercial systems built on behavioural psychology, clarity, friction-reduction, and decision flow. This isn’t an add-on — it’s the backbone of our entire methodology, and it’s why we’ve been globally recognised and awarded across branding, UX, and digital design. When you hire CUT THRU, you’re hiring the people who literally set the standard for conversion-driven branding.

We created the insurance policy the branding world never had: Product-Market Fit Testing

Every brand we build is validated in the wild before you ever invest in rollout.
We run controlled ad-based experiments, channel-specific split tests, and behavioural analysis to scientifically verify which brand territories, visuals, messaging, names, and value props perform best. No one else does this at our depth, and it’s why our clients scale faster, reduce risk, and in some cases have gone on to build billion-dollar, de-risked brands. You’re not guessing. You’re launching with evidence.

We hire artists who happen to be designers

Real artists. Hands-on. Craft-obsessed. No AI shortcuts.
Nothing plastic. Nothing generic.
We build visual systems by hand because nothing automated can match artistic instinct, storytelling, and composition. The result is brands that feel alive, premium, and human — not interchangeable templates.

We’re the most awarded and most reviewed branding agency in Sydney and New York

Across platforms like Clutch, DesignRush, Sortlist, and the Netty Awards, we are repeatedly recognised as one of the top branding agencies globally.
Branding, UX, identity, messaging, finance design, enterprise design — you name it, we’ve won for it. Awards signal one thing: consistency at a world-class level.

We are proudly industry-agnostic — and that’s a competitive advantage

Specialist agencies get lazy.
When every client comes from the same industry, everything starts looking and sounding the same. They recycle frameworks, reuse ideas, share insights across competitors, and pretend it’s innovation. Worse — if they work with your competitors, they’re not incentivised to help you beat them.

We’re different.
We work across finance, real estate, law, SaaS, ecommerce, healthcare, politics, education, creators, hospitality, and dozens of niche verticals. Understanding an industry isn’t the hard part — staying sharp is. We pull proven psychological, behavioural, and creative insights from multiple sectors to give you an unfair advantage your competitors can’t see coming. When we work with you, we don’t work with your competitors. Your win is the mission.

We’re based in Redfern, Sydney and Brooklyn, New York, but we work with clients everywhere. Our brands live in Australia, the US, Europe, Asia, the Middle East, and beyond — and we regularly fly out for workshops, interviews, stakeholder alignment sessions, and on-site immersions.

Whether your team is in one city or ten time zones, we’re set up to run seamless, senior-led brand projects globally.

Yes. Constantly. We work seamlessly with PR agencies, SEO partners, media buyers, dev teams, CRO specialists, and in-house marketing departments. In many cases, we act as your fractional CMO, managing these partners, aligning strategy, and ensuring everything reflects the brand we build for you. We’re used to high-stakes, multi-agency environments and know how to keep everyone rowing in the same direction.

We don’t file trademarks directly, but we work closely with top trademark lawyers and domain brokers. As part of naming, we do early TM screens, domain checks, cultural and linguistic filters, competitor mapping, and risk assessments — so nothing progresses without validation.

You do. Once final payment is made, 100 percent of the copyright and IP is transferred to you — logos, messaging, strategy, brand assets, templates, everything. We don’t hold anything hostage, and we don’t retain rights. The brand becomes fully yours to scale, protect, and commercialise.

Branding projects typically take two to three months from kickoff to completion. This allows time for deep research, strategy, creative exploration, refinement, and rollout planning. Logo-only projects can be completed faster, usually within one to two weeks. Websites vary depending on size and complexity, usually between four and ten weeks. Rush timelines are available if required.

Yes. We regularly travel for workshops and presentations. Most clients are based in Australia, the United States, Europe, Asia, and the Middle East, and we run in-person intensives when needed.

Yes. We offer retainers for design, ongoing campaigns, landing page optimisation, CRO, and website improvements. These are shaped around your goals and internal capacity.

Yes. Every branding project includes both a PDF brand guidelines document and an editable version. Most clients choose Figma or Adobe formats, but we can deliver in whichever design environment your team uses. Guidelines can also be expanded or upgraded as you scale or introduce new products.

All files are delivered through organised Google Drive folders so your team can access everything easily. We provide full logo suites, colour systems, font recommendations, icons, patterns, photography (if included), templates, messaging frameworks, and brand guidelines. You receive both working files and export-ready assets.

Once final payment is made, you own everything. All copyright, working files, and IP transfer to you. We do not retain rights to your brand.

Yes. We can design to Australian and US accessibility standards when required. That includes aligning with WCAG 2.1 AA guidelines, ADA considerations for US digital products, and best practice accessibility principles used across government, healthcare, and public-facing services. We build accessibility into typography, colour contrast, spacing, interaction design, and UX patterns so the experience works for elderly users, low-vision users, and anyone needing inclusive access. Accessibility can also be built directly into your website structure, template library, and component system so your team maintains compliance long after launch.

Yes. We design and build performance driven websites and partner with senior developers for complex engineering. Our sites integrate UX, CRO, messaging, product market fit insights, and accessibility into a single high conversion system.

Yes. We work inside whichever tools your team already uses.

Yes. It’s one of our core strengths and one of the reasons we win awards. We validate your direction using ad based split tests, qualitative and quantitative research, competitor mapping, comprehension testing, and internal interviews. This acts as a brand insurance policy that reduces risk and gives you evidence before you invest in creative. It’s the same methodology behind our award winning finance, legal, enterprise and SaaS rebrands.

Most brands feel the lift within weeks. B2B homepages typically see conversion increases between 100 and 250 percent after applying our frameworks. Our product market fit testing helps clients de risk launches, improve message pull through, and reduce wasted spend. Clients have used our research and investor presentations to raise millions in funding. Our work has won awards for Best Corporate Brand Design, Best Finance and Fintech Web Design, Best Logo Design, Best Sustainable Design, Best Multi functional Design, and more.

Because we don’t guess. Everything we design is grounded in cognition, evidence, UX behaviour patterns, conversion centred decision architecture, and real world performance testing. This combination is why CUT THRU is the most awarded and most reviewed boutique branding agency in Sydney and New York across platforms like Clutch, DesignRush, Sortlist and the Netty Awards.

We work with companies of all sizes, from early-stage startups to global enterprise teams. Most of our clients are mid-sized or large organisations that need clarity, alignment, and a brand that can scale — but we also make high-quality branding accessible for startups because we believe the best ideas shouldn’t be locked behind enterprise budgets.

For early-stage companies, we offer two clear pathways:

Done With You
A hybrid model designed for pre-seed and seed-stage startups. You get consulting support, our brand research tools, templates, and guidance so you can build a strategically sound brand without the cost of a full agency team.

Done For You
Our full-service branding model. Ideal for funded startups, scale-ups, and enterprise teams who want senior-led strategy, premium design, product-market fit testing, and conversion-centred execution from start to finish.

We’ve built brands for companies ranging from solo founders to billion-dollar organisations — across finance, SaaS, healthcare, ecommerce, real estate, government, legal, media, and more. Whether you’re growing fast, scaling across markets, or navigating complex stakeholder environments, we’ve done it.