Honouring Indigenous storytelling with a brand
for a global audience.
Gunibini, an acclaimed Aboriginal-owned film studio, tells powerful stories rooted in Country and cultural connection. While their work was celebrated, their brand identity didn’t fully capture its depth, artistry, or global ambition. We were engaged to evolve their digital presence, creating a modern cinematic identity that could honour their Indigenous heritage while resonating with international audiences, reflecting the creative excellence inherent in their storytelling.
CHALLENGE
Gunibini’s founders were acclaimed storytellers, but their visual identity failed to communicate the depth and emotion of their work. The core challenge was to translate the spirit of oral storytelling and Aboriginal design language into a modern cinematic brand. This new identity needed to resonate powerfully with both Indigenous communities and global film audiences, honouring ancient culture without aestheticising it and inviting connection rather than simply explaining heritage.
APPROACH
Our approach began with deep listening to understand the relationship between story, culture, and place. The brand system we built blended earth-derived palettes like ochre and smoke with filmic textures. A new symbol of concentric circles represents the meeting of creator, audience, and Country. By pairing a contemporary serif typeface with hand-drawn motion lines, we captured the balance of heritage and innovation, resulting in a brand that truly invites connection.
