Engineering a brand for one
of the world’s largest
self-help sites
LifeHack is one of the most visited personal growth sites in the world. However, in a self-help space crowded with vague inspiration, its unique, systematic approach was being lost due to an outdated brand and inconsistent messaging. Our mission was to create a new identity that clearly communicated LifeHack’s tactical, “engineering mindset” to improving lives, setting it apart as a provider of practical, actionable guidance.
CHALLENGE
The challenge was to differentiate LifeHack in a self-help market saturated with impractical motivation. While LifeHack offered a unique, engineering-minded approach, its outdated and inconsistent brand failed to communicate this systematic value. We needed to create a new identity that could cut through the “inspirational fluff” of competitors and clearly position LifeHack as the go-to resource for actionable systems for improving one’s life.
APPROACH
Our approach was to build the brand around LifeHack’s unique engineering roots. We shifted the messaging to focus on “how-to’s” over simple motivation, emphasizing efficiency and systems. The new visual identity leveraged metaphors for “hacking” to clearly illustrate their tactical, step-by-step methods for self-improvement. This repositioning transformed the brand, communicating LifeHack’s distinct value as a provider of a systematic approach to living a more productive and fulfilling life.
